White-Label AI Voice Agents for Agencies — Inbound & Outbound | NovaReps

For Marketing & GHL Agencies

Resell AI voice agents.
Keep your own brand, keys, and margin.

One white-label platform for inbound AI receptionists, outbound dialer campaigns, and a website voice widget — your domain, your branding, your client accounts, your billing. Bring your own AI provider keys and your own Twilio account, so one noisy client can never burn another client's number reputation.

Inbound + outbound, one platform
BYOK + your own Twilio
No "powered by" anywhere
Why Agencies Outgrow the Cheap Wrappers

The three ways white-label resellers get burned

You already sell websites, ads, and SEO to local businesses. A voice AI line item should add margin — not risk.

Shared-tenant Twilio is a reputation risk you don't control

Most white-label wrappers pool every reseller's traffic through one Twilio account. One client's spam complaint can get numbers flagged for everyone on that account — including your clients, through no fault of their own. Here, every client gets isolated carrier-level telephony under your own account.

Per-minute markup caps your margin right when a client succeeds

When your platform bill scales with client call volume — inbound or outbound — your own margin gets squeezed exactly when a client's AI agent is working well and getting used more. Bring your own keys and pay providers at cost instead.

"Powered by" kills your positioning

If a client can see the underlying platform's branding anywhere, you're not selling a product — you're reselling someone else's. Full white-label means your domain, your logo, your support email, top to bottom.

What You're Reselling

A full voice platform, not just a receptionist

Inbound, outbound, and everything around both — the infrastructure agencies actually need to sell this with confidence.

Inbound AI receptionist

24/7 call answering, lead qualification, and calendar booking (Google & Microsoft) — the front line of the platform.

Outbound dialer campaigns

Auto-dialing, lead qualification scripts, and a built-in safety stack — calling-hour windows, daily caps, DNC list, cooldowns, and a kill switch.

Website voice widget

The same agent answers a phone call and a website visitor — one configuration, one transcript history, sellable as a third channel.

Per-tenant carrier isolation

Every client's calls and numbers run on isolated Twilio subaccounts or Telnyx managed accounts — not one shared pool where a bad apple burns everyone's reputation.

Bring your own AI keys

Connect your own OpenAI, Anthropic, Gemini, Deepgram, or ElevenLabs accounts. Providers bill you directly at cost — no token markup baked into your platform fee.

Client account management

Create, brand, and manage client accounts from one console. Assign plans per client and control what they can see.

Reseller billing, your way

You set what you charge your clients, for inbound, outbound, or both. The platform doesn't dictate your pricing or take a cut of your client revenue.

Built-in partner program

Beyond reselling to your own clients, refer other agencies and earn recurring commission through the same platform.

We ship new capabilities every week to keep you ahead of the curve.
Your Numbers, Calculated

The Real Cost of Per-Minute Pricing

Usage-based billing charges you more every time a client succeeds. A flat fee doesn't. Slide to see both sides of your real numbers.

Per-Minute Billing Cost

What Usage-Based Pricing Bleeds From Your Margin

10
300
$0.12

What Per-Minute Billing Would Cost You

$360/mo
($4,320/yr — and it climbs every time a client uses the product more)
A flat platform fee doesn't move with usage — see current agency pricing →

Want a copy of this breakdown to compare later?

Client Revenue Potential

What Your Client Book Could Look Like

10
$297

Your Potential Client Revenue

$2,970/mo
($35,640/yr across your client book)
One flat platform fee, however many clients or minutes — see current agency pricing →
See Agency Pricing

Flat fee. BYOK. Your own Twilio.

The Wrapper Problem

NovaReps vs. a typical white-label AI voice wrapper

What most resellable AI voice tools quietly leave out.

Feature
Typical Wrapper
NovaReps
Call directions
Inbound-only, or outbound bolted on separately
Inbound receptionist + outbound campaigns, one platform
Telephony
Shared Twilio pool across all resellers
Your own isolated Twilio / Telnyx account
AI cost model
Per-minute markup baked into your bill
BYOK — pay providers at cost
Branding
"Powered by" visible somewhere
Full white-label, your domain end-to-end
Client accounts
Manual workaround or not supported
Native client account management
Number reputation risk
Shared across every reseller's clients
Isolated per client

Illustrative comparison of common white-label AI voice reseller patterns in the category, not a specific named competitor. See /vs/vapi, /vs/gohighlevel, /vs/retell, and /vs/synthflow for named comparisons.

Security

Bank-Grade Trust & Reliability

Your data and your customers are protected by world-class infrastructure.

256-bit Encryption
Bank-Grade Secure
99.9% Uptime SLA
Always Online
7-Day Free Trial
Risk-Free Setup
No Contracts
Cancel Anytime
North American Support
EST Business Hours

Agency Questions, Answered

Is this just an inbound receptionist tool, or does it do outbound too?
Both, on one platform. Inbound handles answering, lead qualification, and calendar booking. Outbound runs dial campaigns with a built-in safety stack (calling-hour windows, daily caps, DNC list, cooldowns, kill switch). You can resell either or both to a client, under one white-label brand.
What does BYOK actually mean?
Bring Your Own Key. You connect your own OpenAI/Anthropic and Deepgram/ElevenLabs accounts (and, optionally, your own Twilio account). Those providers bill you directly at their list price — NovaReps never sees, marks up, or takes a cut of that usage.
Why does owning my own Twilio account matter?
On platforms that pool every reseller's traffic through one shared Twilio account, one client's spam complaint or compliance issue can get numbers flagged for every other client on that account — including yours. With your own account, your clients' number reputation is isolated at the carrier level.
What if I don't want to manage API keys myself?
A platform-managed option exists for agencies who'd rather not handle provider keys directly — same white-label stack, we provision AI and telephony on your behalf. Ask on a call which fits your setup.
Do my clients ever see this platform's name?
No. Everything your clients interact with runs on your domain with your branding — no "powered by" surface anywhere.
Where do I see pricing?
See Agency & Enterprise Pricing for current plans.
Is there a referral option if I don't want to run client accounts myself?
Yes — the Partner Program pays recurring commission for referrals, no white-label management required.

Stop reselling someone
else's reputation risk.

Inbound, outbound, your domain, your keys, your Twilio, your margin.